Public Relations and Social Marketing

The YRM Consulting Group has developed this training to introduce participants to the role of public relations, including their ethical and legal responsibilities. Some of the general topics covered include:

  • Overview of Public Relations
  • Research skills
  • The public relations planning process.Writing letters, reports, proposals, news releases,  material for the Internet, speeches, newsletters, brochures, magazines, and annual reports.
  • Ethics and professionalism
  • Conflict Management
  • New technologies in public relations
  • Corporate Public Relations
  • Public Relations in non-profit organizations
  • Facebook, Twitter and other Social Media Outlets